OUR BEGINNING
From Jeans to our story.
We started in Zagreb as a denim stonewashing service.
LIČINA · SINCE 1984
An experience that lasts.
Trust is growing.
From denim stonewashing to a modern textile laundry. Discover our history, our people and the facilities behind every clean item.
Get to know our story1984 — present
Four decades.
Same dedication.
Meet Ličina
OUR STORY
Years go by.
The dedication remains.
From Zagreb to Batajnica.
Choose a year and get to know our journey.
NEW CHAPTER
Moving to Serbia
We have relocated three times in our history. The first move was to Serbia in 1992. After a two-year break, we opened the “Saša” sole-trader workshop.
BUSINESS DEVELOPMENT
The Second Move
We changed the legal form and moved the plant from Stara Pazova to Batajnica the same year.
TECHNOLOGY IN PRACTICE
RFID Technology
We are introducing RFID technology into our operations, offering the complete process from tagging items to software-based control and tracking.
NEW SERVICE
Textile rental
We are introducing a new service: textile rental.
INVESTMENT IN EQUIPMENT
Expansion of capacity
By purchasing additional equipment, we increased the capacity by more than 300%. In addition to two flatwork ironers and a towel machine, we also bought a complete line for washing and drying (tunnel).
BATAJNICA
New space, new chapter.
Third move to a new plant of 1,200 m², at the location Batajnica.
Chapter 1 / 7
A YEAR IN FOCUS
Our statistics for 2025.
20+
Hotels we serve
2.000+
Hotel Units
1.500.000 kg
Total laundry
44
Average number of employees
Our mission
We deliver clean, ironed textiles to our customers on time.
By combining new technology, professional equipment and laundry chemicals, we offer reliable service and help extend the life of our customers' textiles.
Our Vision
Our ambition is to become a leader in laundry services and textile rental for hotels and restaurants in Serbia.
MORE ABOUT US
Focused on your needs
your business.
We work exclusively with businesses and other legal entities. Our main customers are hotels, restaurants and food manufacturers, for whom we maintain work uniforms.
Due to the nature of our laundry service, we do not serve hospitals or provide laundry services to private individuals.This applies to the services of Ličina laundry, not to the offer of TOLON equipment.
OUR BUSINESS IN NUMBERS
Behind every clean piece.
There is an entire system behind it.
8.000 kg
Washing capacity in one shift
Capacity. Accuracy. Continuity.1.200 m²
Space
3
flatwork ironer
6
Transport Vehicles
500
transport trolleys
LIČINA × TOLON
Experience from our laundry room.
For yours.
We first chose TOLON for our own laundry. Today, we share that experience with others.